Brand & Positioning

There shall never be a contradiction between the public’s perception of the brand image and its internal positioning.

People are only won over and influenced by others who appeal to their emotions. And that can only succeed if their dreams, hopes and expectations are understood. In contrast, consumers ignore or even reject a brand if it is unable to make a lasting impression or - even worse - elicits boredom.

Corporate Identity

Brand Visualization

Brand Extension

Market Kick-Start